The most common misconception in a website, is that it’s just a website.
The market has gotten so saturated with overnight, nationwide and local players;
all claiming to be experts.
The reality is their sales pitch is aggressive and their delivery is far from what was pitched. Nobody likes to feel oversold. And the website industry is guilty of this as any.
A good web design company listens and builds accordingly. Sounds elementary, but it’s far from what often happens in today’s world.
What is a website, REALLY?
If your website isn’t driving you business, you’re wasting your time and money. And what’s worse, is you may be stuck in some LONG contract that is setting you up for failure.
While I’d like to say this doesn’t happen in web design, it does, every day.
So what is a website and what should it
do for you???
Let’s pretend you’re a plumber in the service industry. If your phone isn’t ringing with new jobs from your website or Google My Business listing or emails asking the same you’re missing the boat.
You simply cannot pretend that people aren’t searching for what you offer online. I don’t care what industry you’re in, someone is looking for you.
I like to think of a website and Google My Business listing like real estate. How much visibility are you getting in your target market? Is your business located off the Interstate and in high traffic areas or are you off in the suburbs?
If someone searches for “plumber near me” and your business isn’t on the first page SOMEWHERE, you lost a lead. Because more often than not, they’re going to find that plumber on the first page. Nobody has the time to research for hours,
they need a plumber NOW.
Welcome to the realities of online marketing.
Can Any Web Design Company
Do This???
Of course. But be VERY careful because EVERYONE is claiming to be experts in this realm nowadays. Quality placement on Google, Bing, and Yahoo (and more) isn’t an accident. Both national AND local firms can get you there, you just have to know somebody, do your homework, or get lucky.
But the reality is, most of the web design companies FAIL.
Why? Well for one, SEO experts aren’t working for peanuts designing websites. This is brutal honesty here, because the successful one’s are working for themselves or their clients.
I’ve been doing SEO since 2002, both for myself and my clients. While the landscape is MUCH different today, a lot of the same principles apply. You have to provide the right experience for the right clientele.
BOOM! The secret is out…
A successful website not only looks awesome, but is simple to use and provides an answer, quickly. The attention span of the average online user nowadays is just seconds, so make it count and make it engaging.
Why Should You Consider
Flyway Media???
There are a few things that separate our web design company from the rest…
In today’s world, you need to be able to trust your web design company.
After all, we’re partners in our journey into the online world. Your success means we’ve succeeded.
There’s a reason we don’t lock our customers into contracts. If you perform, you rarely lose customers. And we feel that’s important to note as we love our clients!
If you’re interested in learning more about how we can help you with your online marketing efforts, please fill out the form below.
We’d love to hear more about your needs and to see if we’re the right fit!
Thank you for reading, and thanks for considering Flyway Media!