SOCIAL MEDIA MARKETING
I know you've seen the "boring" posts for businesses that you KNOW were simple copy/paste with stock photos on social media. You can tell by the flatness that it came from a media agency without knowledge of that industry.
We do things a bit differently here at Flyway Media. Each and every post or ad we create is designed for optimal engagement rates. Leads, sales, phone calls, etc. are all the goals depending on the clients' needs.
We make the process seamless with our social media marketing clients. We organize and schedule ahead for a fluent and well-designed social media presence. All posts on social media are NOT created equal...
We’ve been creating engaging social media posts for 15 years. We're good at it and the it shows by the results.
"Chris is awesome! He knows his stuff when it comes to websites and bringing customers to your site. He is genuinely interested in helping your business succeed. And for those that are in the hunting industry, he also has a great understanding of the industry which is an added bonus to creating and maintaining a website that helps you succeed."
Mick Hanan - Prairie Tornado Outfitters
The focus on each and every social media client is unique. The target markets differ, and different social media platforms may make sense for one business, while different apps for others.
In the end, it's really all about ROI. If you're going to spend and put emphasis on your social media marketing approach, you may as well do it right from the start.
Combining Social Media Platforms
The typical 1-2-3 combo that works very well in many industries, is Instagram/Facebook/Website. This is targeting generally an older crowd, with a balance of old/young demographics on IG. Of course, this isn't the only social media to target, far from it. But most of our clients fall into an older demographic, so we'll start there.
Facebook Marketing
Like Facebook or not, it's where the "old peeps" hang out. I'm a regular Facebook user myself, so I get it (and yes, I'm old).
The best part about Facebook is it's a great way to "stick your toe in the pool" for smaller budgets. But don't get me wrong, it's not only for small budgets, far from it. It also depends on what the engagement goal for the post or ad.
And it's customizable in so many ways. You can drill down the demographics based on location (city/county/state/country), interests, age, etc. In other words, you can be as specific as you want.
And best of all, you can do it on any sized budget, depending on the volume forecasted.
Instagram Advertising & Posting
Instagram is a bit of a different animal than their counterpart of Meta, Facebook.
Historically, it's a younger crowd there. It's the place where you'll find young individuals doing stupid stuff and somehow get rich off it. Whether or not you agree or disagree with the validity, influencers are here to stay (at least for now).
But as the years have gone by, it has become a staple to most companies and businesses looking to capitalize on their social media presence and marketing. And with that, comes a good amount of middle-aged individuals.
So your experience with IG really boils down to how you engage with it, and who you follow to determine your feed. So your goal is, of course, to engage with individuals on their feeds. So how does one do that?
Historically, it all comes down to quality photography. Taking a picture that stands out, if you will. But it's becoming more frequently used to send a message, as well. And like it's sister, Facebook, having a regular presence and engaging with your customers can win them in the end.
Integrating Social Media Into Your Website
When it's all said and done, the beauty of us managing your social media marketing is we will balance out the updates on your website. This allows you to keep your website up-to-date and fresh, while not having to lift a finger.
People have come to expect it nowadays, so why give them stale content?
Normally, the process works like this with the social media mentioned and the website.
Post to Instagram ---> Auto-Appears on Facebook Business Page ---> Shows up on your Website
And at it's simplest level, it will appear like this.
Again, I can't stress enough that there are other socials you can focus on, as well.
Marketing on LinkedIn
We do have some clients that do very well through LinkedIn as well. If you're not aware, LinkedIn is more of a business social media where it focuses more on that side than personal. But that doesn't mean you can't make your mark there. But be aware, you will get spammed, A LOT.
X or "Twitter" Branding
X, formally known as "Twitter", is another option for some. Historically, it's a place to voice opinions, more than brand. But that doesn't mean you cannot get business there. But in our experience, it takes longer and isn't as effective as the one's we focus on.
RECAP
So at this point, I'm assuming you already take social media seriously or you wouldn't be here. You have to make a choice for your company, do you do your own social media marketing in-house, or do you outsource to a company such as Flyway Media to handle it?
As stated earlier, I can't stress enough to ensure the company you choose (if you outsource) has an understanding of your product or service. Otherwise, your marketing dollars will dry up, fast, with a flat social media presence as an end result.
So it's VITAL that you partner with someone who understands your niche. I think of it as "niche social marketing".
Give Flyway Media a shout if you'd like to discuss more about what we can do, and if it makes sense.
"Chris is an incredible communicator, very hard working (emails from 6am to 10pm), and committed to perfection. Very grateful I was referred to him when I was looking for someone to build us a new website and rebrand our hunting business!"
Mike Dorris - EPO Hunting Lodge
